The Importance Of ISRC Codes When Sending Music To DJs And Radio Stations

At a time when many independent artists are in control of their own careers and wearing many hats, they choose to use a service such as CD Baby, TuneCore, Distrokid, etc to distribute their music. Part of this service is the addition of codes into the metadata that are used to track sales, streams, and radio broadcasts. The important thing to remember for an artist who independently sends out their tracks to DJs and radio stations, either themselves or through a manager, publicist, etc, is to make sure the ISRC code is embedded in the track. THIS IS HOW RADIO PLAY IS TRACKED SO THAT YOU GET PAID.

After the code has been issued by the distributor, the code should be collected from the same distributor and embedded into the track.

If creating your own video, don’t forget to add the ISRC code to your track before attaching it. If you have a videographer creating it for you, do the same.

Contact me if you would like me to perform this service for you.

Correct labeling is always appreciated by radio stations and DJs and will definitely improve the chances of getting the music played.  Name of artist: Song title: Album (if it’s an album track).

Jen Cheshire

Reggaewerx PR LLC.

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