“JAHDON, musical ecosystem. Hailing from Canaan Heights, Clarendon, his background: singing in church, participating in countless stage shows, and being a part of a local singing group nurtured his poetical style.

He formed his label, Look Ya Noww Entertainment in 2017 and released his debut, breakthrough projects: Congo Bongo (single) and Congo Bongo E.P. The Queen of Jamaican radio, Elise Kelly called it “her song for 2018”. Radio veteran Ron Muchette announced it as “one of the biggest songs for 2019, and Mutabaruka made it an anthem on Irie FM.

In 2020 the Jamaican Gleaner’s review of his debut album “369” dubbed him “Reggae Music’s Next Messenger”. He performed during Reggae Month 2020, most notably being featured on the lineup with the late Toots Hibbert at Jamaica Reggae Industry Association’s Reggae Wednesdays at Emancipation Park in Kingston and the Children Of The Icons and Emerging Acts in St Mary, Jamaica, headlined by Bounty Killer. Reggaeville writer Steve Topple described “369” as “a glorious full introduction and hints at the potential greatness to come” from Jahdon.”

His sophomore album “i” was released in February 2022 and is Produced by Look Ya Noww Entertainment and Distributed by Tuff Gong International. It is a nostalgic, roots-reggae experience. Jahdon brings forward a refreshingly down-to-earth approach to concepts of life, love, family, and empowerment.